Fruition were approached by Torbay Town Centres Company (Torbay BID), to create a new map of Torquay town centre that featured all of the businesses. Our brief was to make it easier to locate for premises for shoppers and visitors alike. The map was backed up with an aerial image of the town featuring some more unusual facts and stories from Torquay’s history.
As part of the project we also worked with local Illustrator Becky Bettesworth to create identities for each ‘zone’ in the town centre. In addition to the map we have also design and produced a regular Newsletter that is distributed to all Torquay Town Centre BID members. In both projects we collaborated with Unit Seven friend, Hamish Renton Associates to assist with the creation of news stories and information.
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