Perform well in local searches without spending money

Local SEO (which stands for search engine optimisation) is one of the most effective ways of reaching customers who are looking to buy a product or use a service in your area.

In this article, simple tips are given for business owners on how to increase your company’s visibility in local searches.

“Both Google and Bing have highlighted the importance of local SEO for businesses: over 20 per cent of desktop queries and around 50 per cent of mobile queries are local in nature. If optimisation is done well, you could be one of the first businesses customers see when they conduct their online search, meaning you could secure customers who may have never heard of your business before.”