Marketing genius: KFC’s 11 herbs and spices

KFC’S Twitter account is managed by Wieden+Kennedy and recently one of their creative minds devised a genius marketing plan. They followed 11 people on KFC’s official Twitter account. 5 Spice Girls and 6 guys named Herb, to tie in with KFC’s famous 11 herb and spices recipe.

Twitter user @edgette22 noticed what was going on with KFC’s Twitter follows and his tweet soon went viral. As of writing the Tweet has been retweeted by nearly 750 thousands people. Pretty good results for just following 11 people.

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