How many options do you give your clients? “I’m at a point in my design practice where I don’t want to waste time presenting more than one logo proposal. I feel confident enough to say that after weeks of working on a logo and applying a carefully tested method I don’t need to present two or three proposals. Instead I can fine tune the one I’m working on. Do you present your clients with more than one option?”
Was a fantastic question sent in to Logo Design Love recently by Rome-based designer Sonia Gazzelloni.
The website answered -
“I give a client three or four very different ideas, but I’ll explain the ideas in words rather than images. The client can then visualise each direction without getting distracted by details I select at a later stage, such as colour and typography. Once the client agrees on the most appropriate direction, I’ll create mockups and prepare a presentation.
Explaining ideas in words (and sometimes rough sketches) is much faster than using Photoshop and Illustrator, so the strongest idea gets developed sooner, without wasting time elsewhere.”
Another relevant answer has been featured on davidairey.com: The ideal design process? Where Michael Johnson of Johnson Banks was quoted as saying: “The best three options are presented (one safe, one adventurous, one scary – from a client perspective), a direction is chosen, developed, then signed off.”
What method do you use when presenting to a client? It’s a fascinating area of conversation with no real right or wrong answer.