The importance of brand identity

In a recent article on, Natalie Lovett, managing director of The Whitewed directory, explains why brand identity is so important for SME’s.

To read the article in full click here.

Brand identity is everything – it’s not just your logo – it’s you, it’s your team, it’s what you offer, it’s how you work, it’s what you love…it’s what attracts your clients to your business.