Four steps to help you build a successful e-commerce business

Whilst setting up an online shop may be relatively pain free, successfully running it is not easy. If you’re finding yourself in a similar situation this piece we recently read on may be of use, as John-Paul Savant discusses the four main considerations he feels any e-commerce business must take into account when starting up.

As someone who has spent a career providing products and services to millions of online sellers, first at PayPal and now at ATG Media, the parent company of i-bidder and BidSpotter, I am well aware of the ongoing challenges faced by internet retailers, and what sets apart those that fail from those that thrive. Below is my advice to e-commerce entrepreneurs on how to establish a successful online business.

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