We know that choosing a name for any business can be exhausting – which is why when we came across this lovely article we couldn’t help but want to share it with you.
Eighty-one: that’s how many business names I considered until I got the right one. I was exhausted with the process of thinking through things such as, “What is my brand? What is its personality? What are the values I want to portray?” Every name I tried was either taken or didn’t seem right.
It took me months. I brainstormed ideas, looking them up on the Companies House register to see what was available and also to get inspiration. I thought about names on long country walks with my Beagle, Ivy. The only thing I didn’t do was run names past anyone. I’m a big believer that on certain things you trust your own gut instinct.
You can read the whole article which includes a fantastic ‘best-worst’ list of business names by clicking right here.